https://microhalos.com/blog Field notes on engineering go-to-market.en-us https://microhalos.com/blog/what-is-answer-engine-optimization-b2b-techhttps://microhalos.com/blog/what-is-answer-engine-optimization-b2b-techMon, 02 Nov 2026 19:54:55 GMTAnswer Engine Optimization (AEO) makes your company easy for AI assistants to find, understand, trust and cite. Here's how it differs from SEO and how to test your visibility. https://microhalos.com/blog/judgment-is-the-job-nowhttps://microhalos.com/blog/judgment-is-the-job-nowFri, 23 Oct 2026 13:00:00 GMTAI is removing the work around the decisions, not the decisions themselves. What a room of revenue leaders agreed on about roles, hiring, and where judgment gets wasted. https://microhalos.com/blog/microhalos-siemens-americas-partner-conference-2026https://microhalos.com/blog/microhalos-siemens-americas-partner-conference-2026Thu, 15 Oct 2026 13:24:49 GMTMicroHalos joins the Partner Growth Marketplace at the Siemens Americas Partner Conference, November 17–19 in Orlando. Here's why, and how to book time with us. https://microhalos.com/blog/modern-gtm-team-tag-sales-leadership-society-panelhttps://microhalos.com/blog/modern-gtm-team-tag-sales-leadership-society-panelWed, 14 Oct 2026 13:00:00 GMTScott Clark joins TAG's Sales Leadership Society panel, The Modern GTM Team, on October 22 in Atlanta. Here's what he's bringing to the conversation. https://microhalos.com/blog/what-is-a-gtmx-podhttps://microhalos.com/blog/what-is-a-gtmx-podTue, 13 Oct 2026 13:00:00 GMTA GTMx POD is a managed go-to-market engine that finds the right accounts, warms them up, and puts a person on the phone when they're ready to talk. https://microhalos.com/blog/scalable-go-to-market-engine-revenue-stacks-break-at-20mhttps://microhalos.com/blog/scalable-go-to-market-engine-revenue-stacks-break-at-20mFri, 09 Oct 2026 23:26:00 GMTWhy B2B firms plateau around $20M, and how treating go-to-market as an engineering discipline aligns CRM, RevOps and sales for predictable growth.